IMMEDIATELY you’re bombarded with 5-15 ads from similar businesses, all advertising similar things. They all seem to say the same thing, and it seems impossible to know which is clearly the best option for you…
YOU’VE JUST DISCOVERED WHY YOUR PAID ADS DIDN'T WORK!
A vertical where businesses say a lot of the same things in their marketing, and sound fairly similar, results in prospective buyers clicking on EVERY OPTION (possibly multiple times) as they try to search and click your ads, all in an effort to determine which is the best fit for them before purchasing or contacting you.
And if WHY people should choose you isn’t clear… that’s all your ads will generate. A lot of clicks and very little else.
As service providers, most of you know the answer to this is to ‘find your niche’, find your speciality.
You’ve probably known for years this is the answer to a more profitable business, and more effective marketing.
But you don’t pull the trigger, why?
To most people browsing your marketing, you still appear to be everything to everyone..
It’s because you don’t have a proven process to follow when choosing your niche, and you’re not confident enough in your options to completely pull the trigger.
From fear of it being the wrong decision, or fear of ‘losing’ potential opportunities.
Because a lot of your business may come from referrals and word of mouth at the moment, and this brings a mixed bag of clients.
You wouldn’t want to lose any if you seem to specialised…
But you’re not thinking about what can be gained when you have a clear audience you are the #1 option for.
You start to deliver better outcomes and be far more efficient at your service.
You can charge more.
You will convert more leads into sales, easier, and in a quicker time period.
Leads will become cheaper as you have less competition and stand out from the main market.
And your business becomes more profitable, and easier to run.
This is why we’re giving you access to the same internal process we use for our revenue share clients to refine their positioning, create a killer offering, conduct market research that validates both, and plan a super efficient marketing campaign.
This process is compulsory before we work with any client in an incentivised or revenue share campaign, as our own money is on the line as to whether the campaign will be profitable.
So we needed a foolproof process to help clients who thought they wanted to take on the whole market, to slice out a section of the market they can actually lead and be the #1 option for a particular segment of the market.
Then use market research to validate our thinking before wasting money on ads, and ultimately create a high-performing marketing system that can deliver clients on demand.
Bringing reliability and control to a business.
This exact process is now available for anyone to complete on their own, without needing to pay for us to take you through it ourselves.
Our hope is that this will create change, and encourage more people to properly think about how they fit into a market before wasting money and time setting up marketing campaigns that sound exactly like everyone else.